Facebook Fundraisers and Best Practices
We want to offer some insight into fundraising via Facebook. While this is a good way to spread word fast about your efforts, the issue when raising funds through this platform is there is no option for a donation note or fund designation. This makes it difficult for us on the financial side to see details to acknowledge the donor and designate the fund to the appropriate account and partner.
The individual who sets up the fundraiser on Facebook will automatically receive the details from a report sent through the host website, Network for Good.
It will have language like this:
“Friend, you set up a fundraiser for X and a friend gave $20.”
“You set a fundraising goal of $100 and $50 was raised.”
While it doesn’t offer many details, it is information that will better help us determine the deposit designations for ours and our donor’s financial records. But unfortunately, we can’t see that information unless these materials are provided by the original person who set up the fundraiser. If you or someone supporting you sets up a peer-to-peer fundraising campaign on Facebook, please email the report of donations to firstname.lastname@example.org.
We wanted to clarify for our partners and well-intentioned donors that choose to fundraise via Facebook. This communication will better acknowledge our donors and contribute to our staff’s efforts. Thank you for your collaboration and please reach out to Annual Giving Manager, Sarah Olivo at email@example.com if you have questions.